We know that sponsorship is important and valuable to our company and brands ongoing growth and success. How do we maximise a sponsorship investment by getting buy-in from all areas of the business? How do we measure and determine the value it’s creating based on the objectives in each of the areas of our business?
We remove all the guesswork and apprehension out of sponsorship by staying focused on your objectives at all times. You require a detailed roadmap of how your sponsorship is going to work and the correct measurement instruments for each of your objectives. Ongoing transparency of your sponsorships performance through milestones is vital as they act as the reference point and give you the ability to adjust your sponsorship touch points and messaging if required.
In our experience, one thing never changes, and that’s that the ‘devil is in the details’ when it comes to preparing your company for sponsorship success. The way we go about it is by starting with your desired end result. By working back from the end result that you’re wanting to achieve allows us to identify and implement the foundations required to manage and mitigate the risk of falling short. By working with your key stakeholders in each area of your business we are able to create for you a detailed sponsorship strategy and roadmap that encompasses all aspects of your business. Remember, sponsorship is not a ‘set and forget’ investment, it’s an opportunity, and tool that needs to be constantly and continually massaged to achieve the very best outcomes. Monthly review and audit meetings of your sponsorships and sponsorship process are a must. We act as the ‘sponsorship chair’ for many of our successful clients, providing them, their stakeholders and their sponsorship partners access to our vast knowledge and experience of the sponsorship industry.