Australia’s #1 Action Sports entertainer Matt Mingay wanted to increase his social media platform to add additional sponsor value. He also wanted SSG to bring a new naming rights commercial partner into the team for the coming year.
Mingay was looking to re-invent the brand look and feel of his Stuntzinc team and asked if we would
like to help. “Absolutely!” was my response; what a great opportunity to have some fun in the unique
space of the stunt industry. We approached toy manufacturer Mattel who after doing much assessment
of the asset signed on and became the naming rights partner with their signature brand, HOT WHEELS.
You only have to take a look at Matt’s social media pages to see how much this sponsor/sponsee
combination is truly a match made in heaven.
The best thing about great sponsorships is that when everyone knows the objectives and understands their roles, it becomes a whole lot easier to achieve them. Matt and the team at Mattel/Hot Wheels make it epic for the audiences at every event.
When Australia’s undoubted Queen of Speed, Rachelle Splatt, decided to make her comeback to professional Top Fuel Drag Racing she engaged us to help find corporate partners for her race team.
We successfully negotiated Rachelle a personal sponsorship deal with OVO mobile to be the naming rights partner for her comeback race. The partnership is on-going, and Rachelle continues to be an ambassador for OVO featuring in both print and digital media.
OVO came to us looking for a better understanding of what types of sponsorship, and specifically what sponsorship assets, would best deliver their marketing and commercial objectives.
We provided OVO mobile with a complete top-down analysis of a range of sponsorship opportunities based on those business objectives. We created a detailed matrix that was able to weigh sponsorship opportunities features and benefits against their objectives. This information and analysis matrix continues to help OVO choose sponsorship and invest in partnerships with far greater clarity and understanding.
The Australian Navy was facing a challenge of how they could more effectively connect and communicate with the Australian public. After many years of witnessing first hand the way that USA government agencies were able to achieve these same objectives via leveraging sponsorship, we presented this idea to the Australian Navy for consideration.
Initially, this was met with a high level of resistance due to the Australian Government not being
able to ‘sponsor’ anything in the private sector.
We were tasked with creating a solution to this roadblock, so we designed the ‘Team Navy’ solution, a sponsorship that wouldn’t require any monetary funding from the Australian Government. The Royal Australian Navy is still using Team Navy to give them a highly visible platform and presence at major sporting events nationally. We were instrumental in the initial rollout and negotiation of partnerships for Team Navy with a wide variety of professional athletes and sporting teams nationally.
When the Logan City Council announced the launch of the KBF Precinct, they contacted us to go to market and gauge the level of interest from the commercial sector.
We worked closely with all key stakeholders at council to create a roadmap of preferred target market sectors and their associated companies and brands. We continue to consult with and act on behalf of Logan City Council for all sponsorship negotiations of council managed assets.