Understanding the prospect's objectives determines your sponsorship offer.
Relationships are built through confidence, trust and respect.
Solutions are found through flexibility and understanding.
Present ideas and solutions that help the sponsor reach their objectives.
I am having difficulty getting key decision-makers at the companies and brands I am approaching to respond to my emails, LinkedIn requests, and phone calls
By identifying companies and brands that have a higher alignment with your asset attributes, the probability of getting callbacks increases significantly. It’s important to make sure that you clearly communicate to the prospect who you are, why you are making contact and briefly introduce what it is you believe you have will be of value to them.
Yes, we have all heard the saying ‘work smarter, not harder’ well, when it comes to sponsorship brokerage you need to do both. There is no ’silver bullet’ to getting sponsorship deals done, it takes preparation and persistence. What makes our team great sponsorship brokers is our preparation and attention to the details. By clearly understanding what industry sectors and businesses your sponsorship asset is going to be the most valuable to, we’re able to leverage the connection points between the two, to start meaningful conversations. We literally spend hours prior to contacting any sponsorship prospects, gaining an understanding of their business and objectives. Then when we do make contact we have the very best opportunity to pique their interest and have future discussions with them about your sponsorship asset.